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Brand Implementation

500 vehicles, 10 months, €900K saved: post-acquisition fleet rebrand

Executive summary
Following a major European acquisition, a global aviation catering leader required rapid fleet rebranding across five countries. This project transformed 500+ vehicles in just 10 months through innovative digital tools and workflow automation, achieving €900K in efficiency gains. The solution replaced manual processes with a fully integrated digital ecosystem, setting new standards for large-scale fleet rebranding operations.

500+

vehicles rebranded (high-loaders, vans, cars)

5

countries coordinated simultaneously

10

months from start to completion

95%

reduction in manual coordination costs

Project Overview

Client:
Global Aviation Services Leader
Industry:
Aviation Catering
Company size:
Multinational, 40,000+ employees
Timeline:
10 months (October 2021 - August 2022)
Scale:
500+ vehicles across 5 countries
Budget:
€900K
Focus:
Post-acquisition fleet rebrand and digital workflow implementation

Client confidentiality note: This case study has been anonymized to respect our client's privacy and our confidentiality agreement. While specific brand names have been removed, all project details, methodologies, and results are authentic and accurately represent the work delivered.

The challenge

Our client, a global aviation catering services provider, faced unprecedented logistical challenges following the acquisition of a significant European competitor's operations:

  • Asset visibility gap: No centralized tracking system for vehicles across multiple countries
  • Complex coordination: Managing rebranding across Germany, Switzerland, the Netherlands, Belgium, and Spain
  • Manual processes: Lack of real-time updates and automated tracking mechanisms
  • Resource constraints: Need to minimize project management overhead while ensuring efficiency
  • Time pressure: Rapid brand transition required following the acquisition
  • Multi-location complexity: Vehicle availability issues across dispersed locations

Our approach

We designed a comprehensive digital solution addressing all operational challenges:

  • Vehicle handover tool: Structured handover process with dynamic cost scenario modeling
  • Completion forms: Automated tracking of rebranded vehicles with instant dashboard updates
  • Project automation: Every form submission triggered automatic status updates in monday.com
  • Financial modeling: Real-time cost estimation based on handover responses

Technology-driven implementation

Our solution leveraged three integrated technology pillars:

1. Vehicle handover & tracking system

  • Vehicle handover tool with dynamic cost scenario display based on form responses
  • Vehicle completion forms automatically updating project status in monday.com
  • Automated task closure triggers upon each form submission
  • 2. Financial & project management integration

  • monday.com platform centralizing all project coordination and approvals
  • Cost per vehicle tracking through integrated budget dashboards
  • Real-time financial forecasting models for budget optimization
  • 3. Workflow automation suite

  • Digital tools achieving a 95% reduction in project management costs
  • Cost scenario modeling tool providing instant estimates before handover
  • Streamlined invoicing request process replacing manual email chains
  • Solutions delivered

    • Digital workflow management suite:
      Complete replacement of manual tracking with automated tools
    • Real-time reporting platform:
      Instant visibility into project progress across all countries
    • End-to-end dashboard system:
      Comprehensive tracking from handover to completion
    • Automated financial forecasting:
      Dynamic cost modeling based on real-time data
    • Integrated communication framework:
      Seamless coordination across multiple teams and locations

    Key success factors

    The project established new standards for fleet rebrand management through:

    • Process digitization:
      Transforming manual workflows into automated digital processes
    • Cost optimization:
      Achieving a 95% reduction in traditional project management costs
    • Scalable architecture:
      Building tools applicable to future fleet management needs
    • Cross-border coordination:
      Managing complex multi-country operations seamlessly
    • Real-time visibility:
      Providing instant insights into project status and financials

    Client impact

    "The digital tools developed for this project transformed what could have been a logistical nightmare into a smoothly orchestrated operation. We completed the rebrand faster than anticipated while saving significant management costs."
    —VP of Operations, Global Aviation Services Leader

    This innovative fleet transformation delivered exceptional results:

    500+ vehicles rebranded in just 10 months, demonstrating unprecedented execution speed

    €900K in total efficiency gains, with digital tool development costing only 5% of traditional management

    100% workflow automation, eliminating manual coordination bottlenecks

    Real-time financial tracking, providing instant cost visibility per vehicle

    Seamless multi-country coordination, managing operations across five nations effortlessly

    Streamlined reporting processes, improving stakeholder communication and transparency

    Established digital best practices, creating templates for future fleet operations

    Reduced project management overhead, freeing resources for strategic initiatives

    Ready to digitize your fleet operations?

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    Project overview

    Client:
    Global Aviation Services Leader
    Industry:
    Aviation Catering
    Company size:
    Multinational, 40,000+ employees
    Timeline:
    10 months (October 2021 - August 2022)
    Scale:
    500+ vehicles across 5 countries
    Budget:
    €900K
    Focus:
    Post-acquisition fleet rebrand and digital workflow implementation
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