The challenge

Manual processes limiting growth potential

When this established Polish manufacturing company decided to pursue international expansion, they quickly discovered that their existing sales processes were inadequate for the complexity of entering foreign markets. The sales team was spending over 60% of their time on manual research and data entry instead of building relationships and closing deals.

The company faced several critical obstacles. Their prospecting efforts were completely manual, requiring days of research to identify potential customers and decision-makers in target markets. Without a systematic approach to lead qualification, the sales team often pursued low-potential prospects while missing high-value opportunities. Additionally, their fragmented customer relationship management created data silos, making it impossible to track interactions, forecast accurately, or maintain consistent follow-up processes.

Most critically, they lacked the strategic market intelligence needed for successful international expansion. Without clear understanding of foreign market dynamics, competitor landscapes, or cultural business practices, their export efforts were essentially shots in the dark.

The solution

Technology meets strategic expertise

CXLABS partnered with TARR (Toruń Regional Development Agency) to deliver a comprehensive Sales Enrichment solution that addressed both technological and strategic needs. This unique partnership combined cutting-edge sales automation tools with 30 years of proven internationalization expertise.

Strategic foundation with TARR consulting

The implementation began with TARR's comprehensive internationalization assessment. Their experts analyzed the company's export potential, helped define ideal customer profiles for international markets, and developed targeted market entry strategies. This strategic foundation ensured that all technology implementation aligned with realistic business objectives and market opportunities.

TARR's consulting included detailed analysis of potential export markets, identification of key success factors, and development of marketing communication strategies tailored to international audiences. Their extensive network of international partners also provided immediate access to potential distributors and customers in target markets.

AI-powered prospecting with Clay platform

The technology implementation centered on Clay AI Prospecting, which automated the most time-consuming aspects of lead generation. The platform was configured to automatically identify companies matching the defined ideal customer profiles, enrich contact data with verified email addresses and phone numbers, and score lead potential based on multiple criteria.

Instead of weeks spent manually researching prospects, the sales team now receives qualified lead lists in hours. The AI system continuously monitors and updates prospect information, ensuring data accuracy and relevance. Advanced filtering and scoring algorithms help prioritize outreach efforts toward the highest-potential opportunities.

Modern CRM integration with monday.com

The Clay prospecting data flows seamlessly into a customized monday CRM system designed specifically for the company's sales processes. The CRM provides complete visibility into the sales pipeline, automates follow-up reminders and task assignments, and generates real-time forecasting reports.

Sales representatives can track all customer interactions, manage complex deal stages, and collaborate effectively on account strategies. Management gains unprecedented insight into sales performance, pipeline health, and resource allocation needs. Automated workflows eliminate manual data entry and ensure consistent follow-up processes.

Implementation process and results

The 6-week implementation followed a systematic approach designed to minimize disruption while maximizing adoption. The process began with strategic planning sessions with TARR consultants, followed by technical configuration of both Clay and monday CRM platforms, comprehensive team training, and ongoing optimization support.

Within the first month, the company saw immediate improvements in sales team productivity. Automated prospecting reduced time-to-lead from several days to just hours, while integrated CRM workflows eliminated duplicate data entry and manual follow-up tracking. The sales team could focus their energy on relationship building and deal closure rather than administrative tasks.

The strategic consulting component proved equally valuable. TARR's market analysis provided confidence for entering new international markets with clear value propositions and competitive positioning. The company now has systematic processes for evaluating additional expansion opportunities and established relationships with international partners.

Measurable business impact

The technology and consulting combination delivered measurable results across multiple dimensions. Sales team efficiency improved dramatically, with each representative saving approximately 5 hours per week through automation. Lead quality increased significantly, resulting in 25% higher conversion rates as the team focused on properly qualified prospects.

Most importantly, the company achieved over 200% return on investment within the first year. The combination of increased sales efficiency, improved lead quality, and strategic market positioning created sustainable competitive advantages that continue generating value.

The implementation also established a scalable foundation for continued growth. The technology infrastructure supports business expansion without proportional increases in administrative overhead, while TARR's ongoing consulting relationship provides strategic guidance for additional market opportunities.

Technology stack and capabilities

Clay AI prospecting platform serves as the foundation for automated lead generation. The 12-month enterprise license includes custom table configurations for company identification and contact discovery, comprehensive data enrichment covering 50+ data points per prospect, and seamless API integrations. The platform processes thousands of prospects monthly with 95% contact verification accuracy.

monday CRM provides comprehensive sales management capabilities through custom workflow boards for leads, transactions, contacts, and companies. The professional license includes management dashboards with real-time KPI tracking, automated workflow rules, and unlimited data storage. Integration with Clay ensures seamless data flow and eliminates manual data entry.

Summary

The CXLABS Sales Enrichment solution demonstrates how combining cutting-edge technology with proven strategic expertise delivers transformational results for SME manufacturers pursuing international expansion. By integrating Clay AI prospecting, monday.com CRM automation, and TARR's 30-year internationalization experience, companies can achieve dramatic improvements in sales efficiency while building scalable foundations for sustainable growth.

The 200% ROI achieved within the first year proves that systematic automation of sales processes, combined with strategic market intelligence, creates sustainable competitive advantages that extend far beyond initial technology implementation.

Ready to achieve similar results?

Want to transform your sales operations like this Polish manufacturer? CXLABS Sales Enrichment solution can help you achieve 200% ROI, dramatically reduce prospecting time, and build a scalable foundation for international growth.

Our Sales Enrichment program combines AI-powered prospecting automation with modern monday CRM implementation to eliminate manual sales processes and accelerate business development efforts.

Talk to us about Sales Enrichment Solution:

• Free consultation to assess your current sales challenges
• Custom solution design based on your specific needs
• Proven methodology that delivers measurable results

Ready to get started? Contact CXLABS today to discuss how Sales Enrichment can transform your business development and international expansion efforts.

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